10/12/2023 0 Comments Adobe sign salesforce pricingIt’s an easy-to-use tool that offers a simplified breakdown of the most popular data points. Why Fathom Analytics: Fathom Analytics is a minimalistic tool to help website owners gain insights into customer behaviour without compromising on privacy. Requires cookie consent banner for GDPR compliance, which negatively impacts data accuracy and user experience.Not privacy-friendly - you don’t own your data (data is shared with third parties for advertising purposes).Seamless integration with other Google products.Integrations include Google Ads, Google Webmaster Tools, AdSense, WordPress, Wix, Shopify, Zendesk, Facebook, Marketo, WordPress, Hotjar, SEMrush, Salesforce, Hootsuite and more. Standout features include in-depth visitor tracking, event tracking with Google Analytics 4 (GA4), easy integration with Google marketing tools (i.e., Google Search Console and Google Ads), custom reports and easy data importing from third-party sources. Google Analytics Standout Features and Integrations: For anyone getting started, it’s a great free option to understand your web traffic and your audience. Why Google Analytics: It’s one of the leading web traffic analysis tools backed by the Alphabet group of companies. On-Premise requires servers and technical expertise to manage.On-Premise is free, but there are additional costs for advanced features. ![]() Exceptional customisability - from white labeling, alerts and custom dimensions to dashboards and reports, tailor your insights for faster decisions, deeper insights and superior outcomes.Can run cookieless - providing ~100% accurate data and a better user experience without the need for an annoying cookie consent banner.Greater flexibility with open-source advantages, as well as the option to either self-host or cloud host.Compliant with the strictest privacy laws.You own your data - ensuring that it’s not shared with third parties for purposes like advertising.Pricing starts free for Matomo On-Premise (but requires technical skills and servers to set up) and $23/month for Matomo Cloud, which includes a 21-day free trial (no credit card required). Integrations include WordPress, Google Ads, Wix, Drupal, Joomla, Cloudflare, Magento, Vue, SharePoint, WooCommerce and more. Standout features include comprehensive visitor tracking, multi-attribution, goal tracking, event tracking, custom dimensions, custom reports, automated email reports, session recordings, tag manager, roll-up reporting to pull data from multiple sites, Google Analytics importer, heatmaps and more. Matomo Standout Features and Integrations: ![]() Matomo combines traditional and behavioural web analytics for deeper insights while ensuring compliance with the strictest privacy regulations like GDPR, LGPD and HIPAA. Matomo plays well with Google Analytics to track your websites by filling in the gaps where Google Analytics has limitations (i.e., cookie consent banner requirement). Why Matomo: As the leader in open-source, privacy-friendly and ethical web analytics, Matomo is trusted by more than 1 million websites, including NASA, the United Nations and the European Commission.
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